Brand Positioning: Factors that will count 1n 2013
As we move towards the end of 2012 and are fast approaching a new year, it is time to take stock and properly evaluate brands’ action and inaction that had culminated in whatever position we find...
View ArticleThe Madiba brand: 5 lessons from an enduring brand
Nelson Rohlihlahla Mandela represents many things to many tribes. For some he is a human right activist while to others he is freedom fighter. In some quarters he is a principled Politician and...
View ArticleHow to communicate brand value in a campaign management process.
Every brand activity has its own inherent opportunities as well as disadvantage. A wise brand manager must keep brand at the centre of all activities. Every brand activity represents a touch point...
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